By shopping in our stores or using or accessing our Services, you acknowledge and agree to the terms of this Privacy Policy.
TABLE OF CONTENTS
1. TYPES OF INFORMATION WE COLLECT AND HOW WE COLLECT IT
We collect information, including personal information, from you in a variety of ways when you interact with our Company and its Services. Personal information generally is any information that identifies or makes an individual identifiable. The definition of personal information depends on the applicable law based on where you are a resident. Only the definition that applies to your residence will apply to you under this Privacy Policy.
The types of information we may collect include:
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Personal identifying information (name, address, email address, phone number, driver’s license, social security number, photos, videos, etc.)
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Payment information (credit card number, billing address, etc.)
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Feedback (ratings and reviews, live chat, etc.)
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Demographic information (age, gender, zip code/postal code, etc.)
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Shopping information (product preferences, purchase information and/or history, etc.)
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Social media information
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Device information
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Location information
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Internet information (browsing history, search history, etc.)
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Other information (in-store audio, video, photo, etc.)
HOW WE COLLECT YOUR INFORMATION
Including but not limited to Information You May Directly Provide When You:
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Make an online or in-store purchase, return or exchange or when you shop in our stores
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Create a personalized shopping account for your convenience
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Use our order tracking
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Sign up to receive promotional emails or text messages (including offers and sales alerts)
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Sign up to join a loyalty, rewards or similar program or club
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Purchase a gift card
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Sign up for and/or maintain a Company credit card
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Interact with our Services or Company social media pages
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Provide your contact information and product preferences
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Participate in one of our promotional sweepstakes, contests and/or surveys or focus groups
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Use the Ratings & Reviews or related services and features
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Provide information about others (e.g., when sending gift cards); or
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Submit a request or comment to our Guest Services team
In addition to information you provide directly, we may collect certain information using automated means. We may combine this automatically-collected information with other information we obtain about you, as described below.
Information You May Indirectly Provide When You:
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Use the Wi-Fi service in some stores
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Click on Company-sponsored links or third-party advertisements
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Enable location features when using our Services
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Checkout (product details, shipping details, date and location, etc.
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Make a return or exchange (product details, shipping details, date and location, etc.)
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Install and use Company mobile apps
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Use our Sites (browser type, access times, pages viewed, IP address, navigation, etc.)
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Access our Services (hardware, operating system and version, unique device identifiers, mobile network information, browsing behavior, etc.)
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Visit our stores which use cameras for security and operational purposes
We may also collect or organize information that we collect in our stores and combine it with information we collect through the Services.
Information We Collect From Other Sources
We may also receive information about you from other sources and combine or link that with information we have about you, including:
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Social media platforms, depending on your privacy settings in the applicable social media service
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Companies that provide information to enhance our existing guest services
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Our business partners (online ad networks, promotion and service co-sponsors, etc.)
We are not responsible for the accuracy of the information provided by third parties, or how such third parties collect, use, or share such information.
Unless prohibited by applicable law, we may also obtain your personal information from marketing partners and analytics providers (such as online ad networks, promotion, and service co-sponsors) so that we can better understand which of our Services may be of interest to you and to provide us information necessary to improve our Services.
2. HOW WE USE YOUR INFORMATION
We may use the collected or combined information about you for a variety of purposes, including:
Providing Products and Services
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Provide any services or products that you request or purchase in connection with the Services
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Administer your membership and communicate with you about loyalty member benefits
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Provide, maintain, and improve the Services and merchandise selections and guest services
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Carry out any business function or other purpose as disclosed in this Privacy Policy or at the time you provide information to us
Improving Products and Services
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To understand your product interests
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Enhance your in-store and online shopping experience
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Monitor and analyze trends, usage and activities
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Link or combine with other information we receive from third parties to help understand your needs and provide you with better service
Communicating
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Respond to your requests, comments and questions and provide guest services
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Notify you about new products, services, features, promotions, events and special offerings we think you may find valuable
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Contact you regarding your use of any of our Sites and, in our discretion, changes to our policies
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Process and deliver contest or sweepstakes entries and prizes
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We may also send you shopping cart reminders, account-related information and/or promotional messages via SMS message if you have opted into our SMS/text message program. For more information, see Section 10 (“Mobile Text Messaging Program”) below.
Marketing Purposes
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Communicate with you about our Company and partner products, services, offers, promotions, research, news, upcoming events, and other information we think will be of interest to you
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Personalize the Services and provide advertisements, content, or features that are targeted toward your interests
Maintaining Legal and Regulatory Compliance
- Our Services are subject to certain laws and regulations which may require us to process your personal information. For example, we process your personal information to fulfill our business obligations, ensure compliance with data protection laws, to manage risk as required under applicable laws and regulations, or to respond to requests by judicial process or governmental agency.
With Your Consent
- For any other purpose disclosed to you prior to you providing us your personal information or which is reasonably necessary to provide the services or other related services requested, with your permission or upon your direction.
As Otherwise Permitted By Law Or As We May Notify You.
3. HOW WE SHARE YOUR INFORMATION
We may share or disclose your personal information in the following circumstances:
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Within Our Corporate Organization. We may share your personal information with any Company subsidiaries and affiliates in order to provide you with the Services and take actions based on your request, as well as for the purpose of management and analysis.
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Service Providers. We may employ other companies and individuals to facilitate our Services, provide services on our behalf, perform service-related business activities, or assist us in analyzing how our Services are used. These service providers provide us support services including, but not limited to, credit card processing, payment gateways, account registration, website hosting, online store platforms, customer relationship management, order fulfillment and shipping, email and postal delivery, analytics, surveys, digital rewards, marketing services, videoconferencing, and calculating duties and taxes.
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Corporate Transactions. We may disclose personal information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred. You agree to and do hereby consent to our assignment or transfer of rights to your personal information.
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As Required by Law and to Protect Lawful Interests. We may disclose your information if we believe that the disclosure is required by law, if we believe that the disclosure is necessary to enforce our agreements or policies, in response to valid requests by public authorities (e.g., a court or a government agency), or if we believe that the disclosure will help us protect the rights, property, or safety of our Company or our customers.
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With Your Consent. We may disclose your personal information for any purpose with your consent.
4. COOKIES AND SIMILAR TRACKING TECHNOLOGIES
We and third parties on our behalf may use cookies or similar tracking technologies to collect information automatically as you interact with our Services, including but not limited to:
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Analyze our web traffic using an analytics package
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Identify whether you already visited our Services
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Store information about your preferences
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Recognize you when you return to our Services
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Show you interest-based advertisements
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Personalize your user experience
Analytics. Analytics. We and our third-party technology providers use third-party analytics services (such as Google Analytics) to evaluate your use of the Services, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Services and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. For more information on how to opt out of Google Analytics tracking, (click here).
Session Replay. Our Sites may use website analytics cookies and tools that provide session replay, heatmaps, form analytics, feedback surveys and other features that may record your clicks, mouse movements, scrolling, form fills, visited pages and other technical information about your browser. We do not collect such information on pages where the analytics tools are not installed, nor do we track or collect information outside your web browser.
Opt-Outs. Click here to view and update your preferences and/or opt-out of the advertising, analytics & customization, and performance & functionality cookies used for our Services.
Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where people can opt-out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal, or visit the NAI’s opt-out portal.
Managing Cookies. You have the right to decide whether to accept cookies. If you do not want us to deploy cookies in your browser, you may exercise your preference by modifying your web browser setting to either (1) refuse some or all cookies or (2) notify you and ask for your permission when a website tries to set a cookie. If you want to learn the correct way to modify your browser settings, please use the “Help,” “Tools” or “Edit” menu in your browser or review the instructions. If you choose to disable cookies in your browser, you can still use the Services, although your ability to use some of the features may be affected. If you want to exercise your rights regarding personal information collected via cookies and similar tracking technologies, please see the “Your Choices” and “Your Privacy Rights” sections below.
Do Not Track. Some Internet browsers, such as Internet Explorer, Firefox, and Safari, include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Site does not currently process or respond to “DNT” signals.
5. SECURITY
We believe that it takes reasonable measures, including administrative, technical, and physical safeguards, as required by state and/or Federal law to protect information about you from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. We cannot guarantee the security of our databases or the databases of the third parties with which we may share such information to perform our business purposes, nor can we guarantee that the information you supply will not be intercepted while being transmitted over the internet. Moreover, please do not re-use passwords that you have used elsewhere when creating a Bealls account, to reduce the likelihood of password theft, credential stuffing attacks, or the like. If you feel that the security of any account you might have with us has been compromised, you should contact us immediately. Please see “Contact Us” section below..
6. YOUR CHOICES
Your Information. You may update or correct some information within your online account by logging into your online account and updating your information or by calling Guest Services at 800-569-9038. You may also email us at privacy@beallsinc.com if you wish to deactivate your online account, but note that we may retain information about you for legitimate business purposes or as required by law. If you would like to update or correct your loyalty program membership information, you may do so by logging on to your online account or by calling Guest Services.
Promotional Communications. You may opt out of receiving promotional email communications from the Company by following the instructions in those communications, such as by clicking the unsubscribe link included within the message. If you opt out of receiving promotional email communications, we may still send you non-promotional emails, such as emails about your purchases, account, membership or our ongoing business relations.
Regarding SMS text messages, as described more fully in our U.S. Mobile Text Messaging Program Terms & Conditions, available at: bealls.com/mobile-terms, beallsflorida.com/mobile-terms, homecentric.com/mobile-terms if you choose to opt-in to our optional marketing and promotional text messaging program, you may unsubscribe from our marketing and promotional text messaging (“SMS”) communications at any time by replying “STOP” or “UNSUBSCRIBE” to the SMS messages that we send. Please allow up to 10 business days to effectuate such requests. You will then be removed from our SMS marketing list — however, we may still communicate with you, for example to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.
Please be aware that whereas we require prior express written opt-in consent in order for you to receive automated promotional- or marketing-related SMS text messages, if you provide us your mobile telephone number we may send account-, service- or informational-related automated messages (i.e., non-promotional or marketing-related messages) to your mobile phone, provided they are related to the purpose for which you provided the Company your phone number.
